What to film

Week 1

1. Nobody reads their own website42s · phone-at-sunset

   1. 0:00Drone, the sunset shoreline. You on the rocks looking at your phone. No text on screen.“Nobody reads their own website.”
   2. 0:05Hold the wide. Let it breathe two full seconds before the next line.“You wrote it. Or you paid somebody to write it. And after that you never looked at it again the way a stranger does.”
   3. 0:15Cut to your phone screen. A real site loading slowly on mobile data.“So a photograph stops loading in March, and it is still not loading in September.”
   4. 0:23Screen recording. Scroll to an event with last year's date on it.“An event from last year stays on the front page, because taking it down was never anybody's job.”
   5. 0:32Back to the wide. You put the phone down and look out at the water.“It is not broken enough for anyone to tell you. That is exactly why nobody has.”
   6. 0:38Hold. Say the last line flat, no smile.“Go and look at yours tonight. On your phone. Like a stranger.”

   End on. Send me your address and I will send you the report the same day, free.

2. Fourteen links that go nowhere38s · screen only

   1. 0:00Screen recording only. A site's menu, cursor moving.“Fourteen links on one website went nowhere. The owner had no idea.”
   2. 0:07Click a menu item. Land on a Not Found page. Do not cut away from it.“This is what your customer sees. Then they leave, and you never hear about it.”
   3. 0:16Cursor back to the menu, working top to bottom.“Thirty second check. Click every item in your own menu, top to bottom. Then your footer.”
   4. 0:26Two more clicks, one good, one dead.“They usually break the week a site gets redesigned, and they arrive in groups. If you find one, keep going.”

   End on. If you would rather I checked it, send me the address. It is free and it takes me a few minutes.

3. Twenty four of twenty seven45s · pier-aerial

   1. 0:00Aerial of the pier. Text on screen, nothing spoken for two seconds.“Twenty seven local business websites. One afternoon.”
   2. 0:06Cut to you, straight to camera, flat delivery.“I checked twenty seven of them in a single pass. Twenty four had something wrong.”
   3. 0:14Screen recording of a report scrolling. Blur every business name. Leave the findings readable.“Images that stopped loading. Links pointing at pages that do not exist. Sites still not served securely in 2026.”
   4. 0:26Back to camera.“Not one of them is a bad business. Several are the best at what they do for forty kilometres. And most of them pay somebody every month.”
   5. 0:38Hold.“I am not going to name a single one of them. Ever.”

   End on. If you want to know whether yours was one of the twenty four, ask me. I will tell you, and I will send you what I found either way.

   Check first: Every name must be blurred in the screen recording. Check frame by frame before export.

   Check first: The 24 figure comes from the sweep file. Re-count before publishing.

Week 2

1. The 38 megabyte photograph40s · screen only

   1. 0:00Phone in hand, wifi visibly off, tapping a site. Real time, no speed up.“One photograph on a studio's front page was thirty eight megabytes.”
   2. 0:08Hold on the loading page. Let the silence be uncomfortable.“Watch how long this takes. This is the actual speed. I have not slowed it down.”
   3. 0:18Page finally paints.“On your laptop on wifi you would never notice. On a phone, on rural data, they are gone before it arrives.”
   4. 0:28To camera.“A picture on a web page almost never needs to be more than a few hundred kilobytes. The one straight off the camera is not the one that belongs on the site.”

   End on. Open your own site on your phone with wifi off. If it takes more than three seconds, tell me and I will find out why for free.

   Check first: Do not show the studio's site or name. Use a test page built to the same weight.

2. 229 pages in fifteen minutes44s · through-trees

   1. 0:00Moving through the trees. Fast. Text only.“229 pages. 38 articles. Off WordPress.”
   2. 0:06Cut hard to a terminal, git log scrolling.“The git log says fifteen minutes. Not a claim, a timestamp.”
   3. 0:15To camera.“What came out was 234 static files. No database. Nothing to keep updated, nothing to break into, nothing to renew.”
   4. 0:26Screen: an old article URL, then the same URL on the new site, both loading.“Every article kept its original address. That is the step people skip, and skipping it is how a redesign quietly costs a business six months of traffic.”
   5. 0:38Hold on the working page.“The move also turned up four broken photographs and fourteen dead links nobody had seen.”

   End on. If your site is on WordPress and you are not sure what it is hiding, I will look for free.

   Check first: Confirm the fifteen minute figure against the actual commit timestamps before this is said out loud.

3. The one I got wrong40s · breakwater-dusk

   1. 0:00Dusk on the breakwater. Still. You are not in frame yet.“On its first day, my own tool told me nine pages were slow. It was wrong.”
   2. 0:09Cut to you, to camera, dusk light.“I did not delete it. I withdrew it in writing, so the record shows what it said and shows that it was taken back.”
   3. 0:19Hold.“Because the whole thing rests on one idea. What I hand you can be checked. If I quietly deleted the wrong ones, you would have no way of knowing which of the right ones to believe.”
   4. 0:32Wide again, water going dark.“It is also why there is no score out of a hundred in anything I send you. You cannot check a seventy two. You can check a broken link.”

   End on. If anything I send you is wrong, tell me, and I will say so where everyone can see it.

   Check first: Find the written withdrawal and confirm it exists before claiming it in public.

Week 3

1. The event from last year36s · screen only

   1. 0:00Screen recording. A front page. Cursor stops on a date.“A clinic dated September 2025, still being advertised in September 2026.”
   2. 0:08Zoom the date. Hold on it.“A full year. On the front page. And the page works perfectly, which is why nobody caught it.”
   3. 0:17To camera.“A broken image looks like a glitch. A date from last year tells a visitor that nobody is home, and that everything else on the page might be just as old.”
   4. 0:27Screen, scrolling an events page.“Find every date on your site. Holiday hours, a special that ran once, a workshop that filled up. Any of them in the past is costing you.”

   End on. Not sure? Send me the address. I check dates in seven languages now, so it does not matter where you are.

2. WordPress broke the stylesheet from the inside42s · screen only

   1. 0:00Terminal. A CSS file open. Scroll to the corruption.“WordPress injected line break tags into the middle of the CSS rules.”
   2. 0:09Hold on the broken lines. Highlight them.“Not a plugin. Not a theme. The platform itself, being helpful to text it thought was prose.”
   3. 0:18Cut to the rendered page, which looks almost fine.“An entire articles section had not displayed the way it was built. For months. And it looked like this, so nobody noticed.”
   4. 0:30To camera.“You cannot find this by looking at the page. You find it by reading the file. That is the difference between a tool that scores you and somebody who opens it.”

   End on. Send me your address and I will read the files, not just the page.

3. A town of eleven thousand38s · pink-sky

   1. 0:00Pink sky over the water. Slow. Nothing on screen.“I checked twenty seven business websites in the town I live in.”
   2. 0:08To camera.“And I will not name a single one of them. Not publicly, not as an example, not ever.”
   3. 0:16Hold.“Every one of those findings belongs to a person. Some of them I buy coffee from. This is a town of eleven thousand and I still have to live here.”
   4. 0:28Back to the sky.“So the report goes to the owner, privately, free. In public it stays at a studio in Ontario. The finding is the useful part. The name adds nothing.”

   End on. If you run a business here and you are wondering whether yours was one of them, just ask me.

   Check first: Confirm the current Meaford population figure if the number is kept in the final cut.

Week 4

1. Why there is no score out of a hundred40s · screen only

   1. 0:00Screen. A competitor tool giving a site a big coloured number.“Every tool that gives your website a sixty eight is hiding a guess.”
   2. 0:09To camera.“Somebody chose the weightings. Somebody decided a slow image costs eleven points and a dead link costs four. Those numbers came from a meeting, not from your business.”
   3. 0:22Cut to a real report. A URL and a 404 on screen.“You cannot act on a sixty eight. You cannot check it. You cannot hand it to whoever built your site.”
   4. 0:31Hold on the 404.“You can act on this. The photograph at this address returns a 404. Open it yourself.”

   End on. Ask whatever tool scored you which exact thing cost which exact points. If it cannot say, the score is decoration.

   Check first: Do not show which competitor tool it is.

2. Four photographs nobody reported38s · screen only

   1. 0:00Screen. Browser console open, red errors visible.“Four photographs on a live rental site were returning errors. One was the header image on a luxury listing.”
   2. 0:11Scroll the page showing the empty space where the image should be.“A visitor does not see a broken photograph. They see a gap on a page selling something expensive, and they think less of it.”
   3. 0:22To camera.“Nobody reports a missing image. They just leave. It had been broken for months.”
   4. 0:30Screen. Right click, Inspect, Console tab.“Right click your own site. Inspect. Console. Anything red is your browser telling you it asked for a file and did not get one.”

   End on. If there is red in there and you do not know what it means, send me a screenshot. I will tell you, free.

   Check first: Do not name the rental company or show its URL.

3. The same report in seven languages44s · phone-at-sunset

   1. 0:00The sunset shoreline again, but a different section of the clip. Bookends week one.“A broken link is a broken link in every language.”
   2. 0:08To camera.“But the check that actually changes minds, the one that finds an event still advertised a year later, only read English month names.”
   3. 0:18Screen. An Italian site. A clean report returned.“Point it at an Italian site and it found nothing. It did not fail. It returned a clean report, which is the worst possible outcome, because a silent check looks exactly like a healthy website.”
   4. 0:32Screen. The same site, now with the finding.“It reads seven languages now. Which matters, because the problem was never Canadian.”
   5. 0:39Back to the water.“A studio owner in Tuscany is paying somebody monthly while her prices sit inside a photograph nobody can read. Same reason. Nobody reads their own website, in any language.”

   End on. I am in Italy this autumn. If you are there and you want yours checked, it is free.

   Check first: The seven language claim and its test have NOT been verified by this session. Run the test before this is said in public.